However, do not add more than 2 calls-to-action within your signature, it will overload and confuse your readers. It’s smart to add buttons like “Follow us on Facebook,” that prompt your email recipients to take action. 2) Don’t overload your signature with calls to action If you don’t have one, go with the rule of thumb – 2 colors maximum – one main, one secondary. A signature in an email should reflect your logo’s colors. But adding too many colors? That’s a bad idea. 1) Don’t use too many colorsĪdding color to your email signature is a great idea. Try to resist this urge if you encounter and you’ll end up with a cleaner, better looking, more effective email signature. When trying to create the perfect Mac signature there’s sometimes a tendency to go overboard with design and features. Creating a Mac Mail signature with social media is super easy with WiseStamp, and it looks great (check out the example below). Link only to your active social media, where you actually intend to engage with your prospects.Ĭonnecting your social media in your email signature is a quick and convenient way to grow your following, influence, and brand recognition. Use clear calls to action like “Connect with me on LinkedIn” or “Follow me on Instagram”, to really get people to click.
#GMAIL FOR MAC FREE HOW TO#
Read more about how to make awesome email signature calls to action > How to encourage more downstream engagement with social media linksĬonnect your social media channels within your email signature using icons, buttons, or simple links. Some business offer with a call to action (button, banner, video, link).
#GMAIL FOR MAC FREE PROFESSIONAL#
What a professional Apple Mail signature should include: Let’s see what you have to do to get a good looking result, and earn that boost to your engagement. That’s a shame since our internal research shows that having a (professional) signature boosts email reply rates and engagement by more than 20%.Ĭreating a professional great looking signature for Mac Mail is fairly straightforward. Yet email marketing is still one of the most underused marketing tools out there. The average worker gets over 120 emails per day. How to make a professional Mac Mail signature
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